Flora.ai, Weekly Report · August 10

Google Performance Overview

This period · vs previous week

Total Spend

Clicks

Impressions

Avg CTR

Avg CPC

Purchase

Purchase CPA

Signup

Signup CPA

Meta Performance Overview

This period · vs previous week

Total Spend

Total Reach

Clicks

Avg CTR

Avg CPC

Conversions

Cost per Signup

LinkedIn Performance Overview

This period · vs previous week

Total Spend

Clicks

Impressions

Avg CTR

Avg CPC

Avg CPM

📝Overview

No commentary recorded for this section this week.

Google Campaign Performance

Click a campaign to see ad groups, click an ad group to see search terms

Campaign

Spend

Clicks

Avg CPC

Purchase

P. CPA

Signup

S. CPA

📝Google Campaigns

No commentary recorded for this section this week.

Meta Campaigns

Click a campaign to see ad sets, click an ad set to see ads

Campaign

Spend

Clicks

CTR

Avg CPC

Reach

Freq

Result

Cost/Result

📝Meta Campaigns

No commentary recorded for this section this week.

LinkedIn Campaigns

Account campaigns · this period vs previous week

Campaign

Spend

Clicks

CTR

Avg CPC

Impr

Freq

Conv

📝LinkedIn Campaigns

No commentary recorded for this section this week.

Top Accounts

Companies engaging with our LinkedIn ads · ranked by impressions · this period vs previous week

WoW is the raw change in impressions against last week. Share Δ is the change in this account's share of all company attributed impressions, in percentage points, and it is the column to read when total LinkedIn volume moved: in a week where the account delivered fewer impressions overall, every raw WoW turns negative and a genuinely warming account cannot be told apart from the tide. Rank Δ is the movement in position, so a positive number means the account climbed. Spend is not shown because LinkedIn reports cost on only a small minority of company rows.

#	Company	Impressions	WoW	Share	Share Δ	Clicks	CTR	Rank Δ
1	Self Employed	4,088	+468%	3.69%	+2.19 pp	15	0.37%	+6
2	Nike	3,070	+55%	2.77%	-1.35 pp	127	4.14%	-1
3	Walmart	2,225	+153%	2.01%	+0.18 pp	3	0.13%	+2
4	Coach	1,512	+71%	1.36%	-0.47 pp	90	5.95%	+0
5	Target	1,479	+178%	1.33%	+0.23 pp	8	0.54%	+8
6	H&M	1,451	+57%	1.31%	-0.61 pp	55	3.79%	-4
7	Macy's	1,407	+504%	1.27%	+0.78 pp	0	0.00%	+34
8	Amazon	1,377	+213%	1.24%	+0.33 pp	0	0.00%	+10
9	Nordstrom	1,344	+300%	1.21%	+0.51 pp	8	0.60%	+17
10	lululemon	1,305	+44%	1.18%	-0.70 pp	76	5.82%	-7
11	Ulta Beauty	1,204	+1,333%	1.09%	+0.91 pp	0	0.00%	+107
12	Freelance \| Self-Employed	1,132	+384%	1.02%	+0.53 pp	0	0.00%	+28
13	Starbucks	1,100	+136%	0.99%	+0.02 pp	0	0.00%	+4
14	JD Finish Line	1,075	+36%	0.97%	-0.68 pp	42	3.91%	-8
15	Mary Kay Globalnew	1,060	new	0.96%	+0.96 pp	0	0.00%	new
16	Cintas	934	+37%	0.84%	-0.57 pp	0	0.00%	-8
17	The Home Depot	903	+402%	0.81%	+0.44 pp	0	0.00%	+45
18	The Walt Disney Company	872	+52%	0.79%	-0.41 pp	0	0.00%	-9
19	Saks Fifth Avenue	856	+49%	0.77%	-0.42 pp	11	1.29%	-9
20	Victoria’s Secret & Co.	829	+396%	0.75%	+0.40 pp	0	0.00%	+47
21	Journeys	818	+69%	0.74%	-0.27 pp	54	6.60%	-6
22	Great Clips Inc.new	811	new	0.73%	+0.73 pp	9	1.11%	new
23	Old Navy	792	+462%	0.71%	+0.42 pp	0	0.00%	+57
24	Lowe's Companies, Inc.	767	+392%	0.69%	+0.37 pp	0	0.00%	+52
25	JCPenney	736	+856%	0.66%	+0.50 pp	4	0.54%	+105
26	ALO	724	+38%	0.65%	-0.43 pp	24	3.31%	-12
27	SEPHORA	722	+473%	0.65%	+0.39 pp	0	0.00%	+61
28	Bath & Body Works	708	+298%	0.64%	+0.27 pp	0	0.00%	+36
29	Apple	702	+73%	0.63%	-0.21 pp	0	0.00%	-8
30	Retired	688	+883%	0.62%	+0.48 pp	0	0.00%	+108
31	Google	668	+96%	0.60%	-0.10 pp	0	0.00%	-6
32	Ralph Lauren	666	+21%	0.60%	-0.55 pp	20	3.00%	-21
33	The TJX Companies, Inc.	663	+168%	0.60%	+0.08 pp	0	0.00%	+3
34	DICK'S Sporting Goods	651	+106%	0.59%	-0.07 pp	0	0.00%	-4
35	adidas	642	+48%	0.58%	-0.32 pp	29	4.52%	-16
36	Self Employed	630	+404%	0.57%	+0.31 pp	0	0.00%	+53
37	Avonnew	617	new	0.56%	+0.56 pp	0	0.00%	new
38	Hanesbrands Inc.	616	+56%	0.56%	-0.27 pp	52	8.44%	-15
39	Burlington Stores, Inc.	606	+242%	0.55%	+0.18 pp	4	0.66%	+26
40	Dollar General	599	+573%	0.54%	+0.36 pp	4	0.67%	+70
41	Kohl's	598	+200%	0.54%	+0.13 pp	0	0.00%	+11
42	Levi Strauss & Co.	590	+23%	0.53%	-0.46 pp	57	9.66%	-26
43	Walgreens	589	+933%	0.53%	+0.41 pp	0	0.00%	+119
44	Publix Super Markets	589	+51%	0.53%	-0.28 pp	0	0.00%	-20
45	450246	562	+18,633%	0.51%	+0.50 pp	0	0.00%	+1558
46	American Eagle Outfitters Inc.	549	+531%	0.50%	+0.31 pp	0	0.00%	+68
47	Keller Williams Realty, LLC	549	+18,200%	0.50%	+0.49 pp	0	0.00%	+1385
48	Columbia Sportswear Company	529	+66%	0.48%	-0.19 pp	18	3.40%	-20
49	Kroger	527	+123%	0.48%	-0.02 pp	5	0.95%	-10
50	Payless	519	+31%	0.47%	-0.36 pp	29	5.59%	-28
51	Dillard's	515	+1,461%	0.46%	+0.40 pp	0	0.00%	+174
52	Meta	503	+59%	0.45%	-0.21 pp	0	0.00%	-23
53	VF Corporation	501	+111%	0.45%	-0.04 pp	28	5.59%	-15
54	Boot Barn	489	+160%	0.44%	+0.05 pp	23	4.70%	+3
55	Tommy Hilfiger	482	+110%	0.43%	-0.04 pp	28	5.81%	-12
56	Under Armour	480	-11%	0.43%	-0.68 pp	22	4.58%	-44
57	Anthropologie	461	+140%	0.42%	+0.02 pp	0	0.00%	-2
58	Hibbett	448	+5%	0.40%	-0.48 pp	33	7.37%	-38
59	Nonenew	434	new	0.39%	+0.39 pp	0	0.00%	new
60	PUMA Group	431	+138%	0.39%	+0.01 pp	52	12.06%	+0
61	Champs Sports	431	+64%	0.39%	-0.16 pp	15	3.48%	-27
62	Rodan + Fieldsnew	421	new	0.38%	+0.38 pp	0	0.00%	new
63	Ross Stores, Inc.	420	+228%	0.38%	+0.11 pp	0	0.00%	+23
64	Best Buy	412	+161%	0.37%	+0.04 pp	3	0.73%	+9
65	PACSUN	411	+53%	0.37%	-0.19 pp	37	9.00%	-32
66	Athleta	401	+107%	0.36%	-0.04 pp	28	6.98%	-12
67	NBCUniversal	401	+442%	0.36%	+0.21 pp	0	0.00%	+64
68	Vans	391	+22%	0.35%	-0.31 pp	14	3.58%	-41
69	Forever 21new	391	new	0.35%	+0.35 pp	0	0.00%	new
70	Bloomingdale's	389	+117%	0.35%	-0.02 pp	5	1.29%	-7
71	L'Oréal	388	+246%	0.35%	+0.12 pp	0	0.00%	+23
72	Compass	385	+3,750%	0.35%	+0.33 pp	0	0.00%	+477
73	Business	381	+4,133%	0.34%	+0.32 pp	0	0.00%	+537
74	Abercrombie & Fitch Co.	367	+191%	0.33%	+0.07 pp	0	0.00%	+13
75	Sam's Club	364	+136%	0.33%	+0.01 pp	0	0.00%	+3
76	Crocs, Inc.	363	+19%	0.33%	-0.31 pp	13	3.58%	-44
77	Supercutsnew	363	new	0.33%	+0.33 pp	0	0.00%	new
78	Gap Inc.	331	+502%	0.30%	+0.18 pp	0	0.00%	+90
79	Sally Beauty	330	+8,150%	0.30%	+0.29 pp	0	0.00%	+1022
80	AT&T	324	+338%	0.29%	+0.14 pp	0	0.00%	+52
81	TORY BURCH	317	+208%	0.29%	+0.07 pp	10	3.15%	+17
82	US Armynew	317	new	0.29%	+0.29 pp	0	0.00%	new
83	Whole Foods Market	313	+273%	0.28%	+0.11 pp	0	0.00%	+36
84	Nonenew	311	new	0.28%	+0.28 pp	0	0.00%	new
85	Shoe Carnival, Inc.	309	+0%	0.28%	-0.36 pp	10	3.24%	-54
86	None at this timenew	305	new	0.28%	+0.28 pp	0	0.00%	new
87	Microsoft	301	+82%	0.27%	-0.07 pp	0	0.00%	-17
88	CHANEL	299	+29%	0.27%	-0.21 pp	22	7.36%	-46
89	United States Postal Service	298	+2,609%	0.27%	+0.25 pp	0	0.00%	+372
90	Gucci	294	+23%	0.27%	-0.23 pp	19	6.46%	-53
91	Carhartt	293	+78%	0.26%	-0.08 pp	23	7.85%	-23
92	H-E-B	293	+46%	0.26%	-0.15 pp	0	0.00%	-41
93	The Walking Company Holdings, INC	292	+371%	0.26%	+0.13 pp	18	6.16%	+57
94	Calvin Klein	292	+44%	0.26%	-0.16 pp	13	4.45%	-44
95	Belk	286	+522%	0.26%	+0.16 pp	0	0.00%	+89
96	Neiman Marcus	286	+321%	0.26%	+0.12 pp	0	0.00%	+44
97	eXp Realtynew	276	new	0.25%	+0.25 pp	0	0.00%	new
98	NYC Public Schools	273	+2,000%	0.25%	+0.22 pp	0	0.00%	+319
99	Deckers Brands	271	+22%	0.24%	-0.22 pp	33	12.18%	-54
100	Tommy Bahama	270	+22%	0.24%	-0.22 pp	6	2.22%	-54

Seniority by Campaign

Share of each campaign's impressions by member seniority · this period

LinkedIn's ad API allows only one member breakdown per query, so seniority cannot be attached to an individual company. The campaign is the finest grain available, and since each campaign carries its own targeting it still answers whether an audience is reaching decision makers. Director+ sums Director, VP and CXO. Owner, Partner, Training and Unpaid sit in Other.

Campaign	Impressions	Entry	Senior	Manager	Director	VP	CXO	Other	Director+
Firefly	70,520	57.2%	23.2%	3.1%	4.2%	0.5%	0.8%	10.8%	5.6%
Flora Fashion Studio - Traffic - US	39,380	44.0%	24.7%	5.2%	10.3%	1.2%	2.1%	12.5%	13.7%
Fashion - Signup Conversions - US	17,782	59.4%	21.8%	5.3%	2.6%	0.6%	1.3%	9.0%	4.5%
CPG - Signup Conversions - US	21,912	62.0%	18.5%	4.9%	2.2%	0.6%	1.1%	10.6%	4.0%
Fashion Webinar - Lead Gen	17,452	39.4%	22.7%	6.3%	10.7%	2.0%	3.9%	15.1%	16.6%
ABM Conversion Campaign	17,292	61.5%	22.4%	12.5%	1.1%	0.3%	0.2%	2.2%	1.5%
FS_ABM_Fashion_US	11,918	42.4%	19.7%	10.4%	21.9%	0.8%	0.5%	4.3%	23.2%
FS_Awareness_US	655,958	44.9%	22.5%	7.8%	7.3%	1.9%	2.6%	12.9%	11.9%

Audience Engagement

Who is actually engaging with our LinkedIn ads · this period · top 12 per breakdown

Ranked by clicks. % of Clicks is the row's share of that breakdown's total, so each table can be read on its own. Seniority and Job Title answer whether the ads are reaching decision makers or general staff at the target companies; a company-list audience reaches every employee at a matched company unless a seniority or function filter is layered on top.

Seniority

Seniority	Impressions	Clicks	CTR	% of Clicks	Spend
Entry	412,047	1,811	0.44%	42.6%	$3,870
Senior	207,307	1,044	0.50%	24.6%	$1,805
Manager	66,602	592	0.89%	13.9%	$568
Director	64,113	438	0.68%	10.3%	$751
Owner	72,837	184	0.25%	4.3%	$628
CXO	20,421	49	0.24%	1.2%	$209
VP	14,521	38	0.26%	0.9%	$98
Training	13,890	32	0.23%	0.8%	$223
Partner	6,089	31	0.51%	0.7%	$80
Unpaid	13,917	29	0.21%	0.7%	$107

Job Title

Job Title	Impressions	Clicks	CTR	% of Clicks	Spend
Salesperson	22,128	293	1.32%	8.0%	$363
Writer	10,325	121	1.17%	3.3%	$66
Hairstylist	12,707	118	0.93%	3.2%	$46
Art Director	5,317	118	2.22%	3.2%	$116
Assistant Manager	5,875	100	1.70%	2.7%	$68
Owner	43,992	94	0.21%	2.6%	$176
Store Manager	6,046	78	1.29%	2.1%	$60
Stylist	6,539	75	1.15%	2.0%	$54
Producer	4,092	72	1.76%	2.0%	$48
Founder	18,131	65	0.36%	1.8%	$364
Creative Director	9,305	61	0.66%	1.7%	$164
Graphic Designer	20,342	53	0.26%	1.4%	$157

Job Function

Job Function	Impressions	Clicks	CTR	% of Clicks	Spend
Arts and Design	225,315	1,175	0.52%	22.1%	$2,436
Sales	117,549	984	0.84%	18.5%	$1,538
Media and Communication	87,637	647	0.74%	12.2%	$721
Operations	119,909	542	0.45%	10.2%	$904
Marketing	61,014	317	0.52%	6.0%	$631
Business Development	106,326	272	0.26%	5.1%	$933
Customer Success and Support	37,222	262	0.70%	4.9%	$398
Education	58,737	199	0.34%	3.7%	$460
Administrative	32,078	117	0.36%	2.2%	$228
Information Technology	25,550	117	0.46%	2.2%	$208
Community and Social Services	34,470	114	0.33%	2.1%	$268
Engineering	29,857	88	0.29%	1.7%	$288

Company

Company	Impressions	Clicks	CTR	% of Clicks	Spend
Nike	3,070	127	4.14%	7.0%	$94
Coach	1,512	90	5.95%	5.0%	$51
lululemon	1,305	76	5.82%	4.2%	$39
Levi Strauss & Co.	590	57	9.66%	3.2%	$25
H&M	1,451	55	3.79%	3.0%	$32
Journeys	818	54	6.60%	3.0%	$30
Hanesbrands Inc.	616	52	8.44%	2.9%	$21
PUMA Group	431	52	12.06%	2.9%	$21
Theory	181	47	25.97%	2.6%	$13
JD Finish Line	1,075	42	3.91%	2.3%	$20
PACSUN	411	37	9.00%	2.0%	$17
Hibbett	448	33	7.37%	1.8%	$16

Company Size

Company Size	Impressions	Clicks	CTR	% of Clicks	Spend
10,001+	151,711	1,221	0.80%	33.1%	$1,870
1,001-5,000	92,826	517	0.56%	14.0%	$916
2-10	118,666	413	0.35%	11.2%	$1,142
11-50	118,495	409	0.35%	11.1%	$1,104
51-200	95,295	283	0.30%	7.7%	$914
501-1,000	44,542	267	0.60%	7.2%	$430
201-500	61,145	256	0.42%	6.9%	$540
5,001-10,000	39,390	234	0.59%	6.4%	$408
Self-employed	25,446	85	0.33%	2.3%	$322

Industry

Industry	Impressions	Clicks	CTR	% of Clicks	Spend
Retail Apparel and Fashion	180,070	2,130	1.18%	15.8%	$3,614
Apparel Manufacturing	91,610	1,278	1.40%	9.5%	$1,810
Media and Telecommunications	161,626	684	0.42%	5.1%	$1,453
Leather Product Manufacturing	20,578	618	3.00%	4.6%	$511
Design Services	142,639	507	0.36%	3.8%	$1,663
Business Consulting and Services	160,103	476	0.30%	3.5%	$1,688
Advertising Services	131,571	436	0.33%	3.2%	$1,286
Wholesale Footwear	14,665	424	2.89%	3.1%	$343
Retail	84,658	354	0.42%	2.6%	$983
Personal and Laundry Services	73,108	346	0.47%	2.6%	$276
Technology, Information and Internet	154,322	343	0.22%	2.5%	$1,900
Hospitality	66,422	260	0.39%	1.9%	$538

Region

Region	Impressions	Clicks	CTR	% of Clicks	Spend
New York City Metropolitan Area	123,622	557	0.45%	14.5%	$2,074
Los Angeles Metropolitan Area	75,613	299	0.40%	7.8%	$1,000
Greater Boston	31,953	141	0.44%	3.7%	$335
Atlanta Metropolitan Area	28,024	123	0.44%	3.2%	$316
Dallas-Fort Worth Metroplex	28,494	113	0.40%	2.9%	$300
Washington DC-Baltimore Area	39,978	108	0.27%	2.8%	$401
Greater Chicago Area	42,463	105	0.25%	2.7%	$357
San Francisco Bay Area	38,048	104	0.27%	2.7%	$555
Miami-Fort Lauderdale Area	23,274	97	0.42%	2.5%	$330
Greater Philadelphia	25,864	84	0.32%	2.2%	$258
Denver Metropolitan Area	19,437	80	0.41%	2.1%	$164
Greater Seattle Area	23,962	74	0.31%	1.9%	$239

Google Trend Analysis

Last 12 weeks, Google Ads

Weekly Spend ($)

Account-wide total weekly spend

Clicks vs CPC

Weekly clicks (bar) · Avg CPC $ (line)

CTR vs Spend

Weekly CTR % (bar) · Total Spend $ (line)

Quality Score

Click-weighted account avg, historical QS (1-10)

Brand: Clicks vs Purchases

Weekly clicks (bar) · Deviant_Purchase conversions (line) · since 8 Jun 2026

Google Summary Table · Signups & Purchases (Deviant_Signup / Deviant_Purchase)

📝Google Trend

No commentary recorded for this section this week.

Meta Trend Analysis

Last 12 weeks, Meta Ads

Clicks vs CPC

Weekly clicks (bar) · Avg CPC $ (line)

CTR vs Spend

Weekly CTR % (bar) · Total Spend $ (line)

Meta Summary Table

📝Meta Trend

No commentary recorded for this section this week.

LinkedIn Trend Analysis

Last 12 weeks, LinkedIn Ads

Weekly Spend ($)

Account-wide total weekly spend

Clicks vs CPC

Weekly clicks (bar) · Avg CPC $ (line)

LinkedIn Summary Table

📝LinkedIn Trend

No commentary recorded for this section this week.

Keyword Performance · Deviant_Purchase + Deviant_Signup conversions

Top 50 keywords by spend · vs previous week

Demographics Analysis

Age, gender and device breakdown of Google Ads clicks

👥

Age Distribution

By click count

⚥

Gender Distribution

By click count

📱

Device Distribution

By click count

Google City-Level Performance

Top 20 cities, sorted by clicks · delta vs prev month

#	City	Clicks	Δ	Cost	Δ	Conv	Δ

Product Analytics

Source: PostHog · signups and paid subscriptions by acquisition channel · week-over-week

Weekly Signups (Year to Date)

Unique users · signed_up event · Jan 1 to current week

Paid Signup to Purchase Rate

% of each week's paid signup cohort that has converted to a paid subscription to date, and total purchases to date from that week's Google Ads cohort (right axis) · recent weeks are not fully matured

Signups by Channel unique users · signed_up event · last touch, 7 day window

Channel	This Week	Prev Week	WoW

Paid Subscriptions by Channel unique users · subscription_created event · last touch, 7 day window

Channel	This Week	Prev Week	WoW

📝PostHog

No commentary recorded for this section this week.

Web Analytics

Source: GA4 (FLORA Website) · sessions, users, conversions by acquisition · week-over-week

Daily Sessions (This Week)

GA4 sessions per day across the report week

Top Source / Medium report week vs previous week

Source / Medium	Sessions	Δ	Signups	Δ	Purchases	Δ

📝GA4

No commentary recorded for this section this week.

Creative Insights

Asset-level RSA performance · Jul 18 - Aug 16 · which messaging drives engagement and conversions

Top Headlines by Signupsnon-brand campaigns · highest-converting headlines

Headline	Impr	Clicks	CTR	Signups
Try Flora AI Free	73.299	6.193	8.4%	1.853
AI Video Generator	34.689	3.007	8.7%	1.079
All-in-1 AI creative platform	38.611	2.914	7.5%	881
Generate Production Video	30.882	2.397	7.8%	828
Text to Video AI	23.347	2.070	8.9%	765
AI Image Generator	27.492	2.287	8.3%	631
Image to Video AI	17.671	1.626	9.2%	619
Text to Image AI	13.944	1.126	8.1%	335
FLORA AI: The Unified Suite	15.022	1.101	7.3%	318
AI-Powered Infinite Canvas	10.477	895	8.5%	309

Top Headlines by Engagementnon-brand campaigns · highest CTR (min 800 impressions)

Headline	Impr	Clicks	CTR	Signups
Pro AI creative platform	1.393	226	16.2%	75
Try Flora for free	2.907	433	14.9%	143
From Prompt to Final Cut	961	130	13.5%	42
Try Flora For Free	1.869	242	12.9%	72
50+ AI models, one canvas	849	109	12.8%	29
Gemini, Veo, Flux & More	1.200	148	12.3%	34

Top Descriptions by Signupsnon-brand campaigns · highest-converting descriptions

Description	Impr	Clicks	CTR	Signups
Text to video and image to video, studio-grade output. One plan.	28.148	2.654	9.4%	1.021
Generative workflows that scale. Codify your creative process into repeatable blueprints	34.728	2.662	7.7%	842
Access 50+ top AI models in one interface. Combine Gemini, Runway & more. Try FLORA free.	31.880	2.261	7.1%	735
Professional AI image creation on an infinite canvas.	29.210	2.332	8.0%	648
Professional AI video creation. Every major model, no tool juggling.	17.093	1.593	9.3%	546
Generate images with 50+ top AI models on one canvas. Built for teams. Try free.	24.498	2.036	8.3%	535
Generate video with 50+ top AI models on one canvas. Built for teams. Try free.	20.200	1.608	8.0%	534
Stop paying for five tools. One plan covers image, video, and design AI.	17.177	1.162	6.8%	342

Sitelink Performanceaccount sitelinks, by clicks

Sitelink	Impr	Clicks	CTR	Signups
Meet FAUNA	294.150	15.570	5.3%	3.645
See Pricing Plans	230.210	9.271	4.0%	1.595
For Enterprise Teams	202.790	7.027	3.5%	1.186
Explore Workflows	118.124	5.231	4.4%	722
Sign Up	60.296	4.584	7.6%	1.394
All Techniques	29.025	2.005	6.9%	604
Our Capabilities	12.035	801	6.7%	191
For Enterprise	1.476	144	9.8%	47

Ad Fatigue ProxyWeekly CTR per Search campaign. Spend shows the first-to-latest week so a CTR move can be read against budget.

Campaign	07-20	07-27	08-03	08-10	Spend	Verdict
Search_Brand_Desktop&Mobile	28.8%	29.3%	40.7%	31.2%	$5.489 → $2.108	Budget throttle
Search_Competitor	3.2%	2.9%	3.6%	6.0%	$671 → $246	Budget throttle
Search_Consolidation	8.6%	8.3%	11.5%	15.2%	$1.053 → $306	Budget throttle
Search_Enterprise	3.8%	3.2%	3.5%	5.3%	$1.158 → $386	Budget throttle
Search_Generic	6.1%	4.9%	7.1%	8.5%	$1.070 → $704	Budget throttle
Search_Image to Video	8.4%	7.6%	10.4%	12.5%	$1.434 → $807	Budget throttle
Search_Image/Video Genaration	7.9%	6.4%	8.3%	10.8%	$3.390 → $1.832	Budget throttle
Search_Models Alternatives	13.2%	10.7%	16.2%	18.8%	$702 → $501	Healthy

Google Search has no native Frequency metric, so we track creative fatigue via weekly CTR. CTR on its own is misleading, so each campaign is judged against spend, ad position and how long it has run. Partial weeks are excluded, so a launch week is never compared against a full week:
Creative fatigue - CTR falling while spend and position hold. The real signal; refresh the creative.
Too new to judge - the campaign has run for under four weeks. Early CTR settles as the query mix widens beyond the tight opening days, which is not the creative tiring.
Scale effect - spend raised more than a quarter. A wider budget buys broader, lower intent queries, so CTR falls at unchanged creative.
Budget throttle - spend cut more than half from its peak, so the campaign serves less and lower. The CTR move is a side effect of our budget decision, not tiring creative.
Position effect - CTR tracks a falling top-of-page share (lower ad rank), not the creative itself.
Healthy - CTR flat or rising at stable position. No action.

Google Performance Overview

Meta Performance Overview

LinkedIn Performance Overview

Google Campaign Performance

Brand Auction Insights

Meta Campaigns

LinkedIn Campaigns

Top Accounts

Seniority by Campaign

Audience Engagement

Google Trend Analysis

Google Summary Table · Signups & Purchases (Deviant_Signup / Deviant_Purchase)

Meta Trend Analysis

Meta Summary Table

LinkedIn Trend Analysis

LinkedIn Summary Table

Keyword Performance · Deviant_Purchase + Deviant_Signup conversions

Demographics Analysis

Google City-Level Performance

Product Analytics

Web Analytics

Creative Insights